MaskerAide Launches in H&M Scandinavia!


Canadian skincare brand MaskerAide will be available in H&M locations in Sweden and Norway

Scandinavian skincare lovers will now be able to purchase MaskerAide skincare products at over 250 H&M (Hennes & Moritz) retail locations in Sweden and Norway starting December 2017.

The launch with H&M is an exciting milestone for MaskerAide. Partnering with one of the world’s largest fashion retail chains is a significant step for MaskerAide’s growth in the international beauty market, and launching in 250 H&M stores in Sweden and Norway puts MaskerAide in front of a larger, millennial, fashion-forward demographic.
— Karen Viray, Director of Marketing for MaskerAide

Select MaskerAide products will be available in 250 H&M locations in Sweden and Norway starting early December 2017.

About MaskerAide Inc.
MaskerAide Inc. is a Canadian skincare company that was launched in 2012, and focuses on lifestyle-based skincare that is designed and formulated in Toronto Canada and manufactured in South Korea. MaskerAide is distributed in North America, UK, Scandinavia, Germany and India, with notable stockists that include Selfridges, Marks & Spencer, Harvey Nichols, Vita, Liverpool (Mexico), London Drugs, Rexall and H&M (Sweden and Norway).